Colour Matching explained

 

Since we specialise in direct-to-garment (DTG) printing, we are able to print complicated and color-intense designs (including photographic imagery) faster and with more eye-popping resolution faster than ever before. When it comes to colour matching, the print industry (for banners, magazines, newspaper etc) will use a pantone swatch to ensure the correct colour is used. This is especially important when it comes to corporate branding where there are guidelines provided.

 

In short, we are unable to guarantee the print result will be the same as what you see on your screen.

 

Pantone swatch

Pantone Swatch

 

Pantone swatch is used to ensure the designer and the printer are on the same page. This is because the colour on a computer screen is limited and might not show correctly. This becomes more complicated when a designer and the printer are using different colour settings etc.

 

When it comes to DTG printing, the garment material and colour will affect the print result.  Therefore we offer a simple swatch for purchase if colour matching is required. The only way we can guarantee colour accuracy is when you use our colour swatch on the specific garment and adjust your artwork accordingly. However, please do not base on the swatch below to decide because the colour might appear differently on different screen, and it's taken with a phone camera!

 

 

DTG swatch
DTG swatch

 

In summary, this does not apply to most of our customers but if you definitely want to ensure colour accuracy, you can contact us to purchase this swatch. Alternatively, you can also form your own swatch with colour blocks, for e.g. a range of reds. To do this, you need to ensure that you create your file in RGB colour settings and all the colours with the RGB values below it to identify it correctly.

 

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DTG swatch

 

Example of an adjusted design 

 

The top is the original file, and the bottom after adjustment to obtain the desired result.

 

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